AI is moving far beyond writing copy and generating images. It is becoming a powerful marketing engine capable of researching markets, uncovering customer insights, developing strategy, creating campaigns, producing images and video, personalising content and automating marketing workflows.
In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Gerald Yapp, Creative Director, In-Detail Advertising demonstrates how marketers and businesses can move beyond basic prompting and put AI to work across the entire marketing process.
Through real-world examples, discover how AI can turn one idea into an integrated campaign, create personalised marketing at scale, uncover opportunities in customer data and dramatically expand what businesses can produce with existing resources.
Topic: Beyond the Prompt: The AI-Powered Business
Wednesday, 9 September 2026, 10:00-11:00
The future isn’t about better prompts. It’s about building smarter, AI-powered businesses. Book your free slot here.
The event is taking place at the Modern Marketing Expo. The sessions will be held on the Balcony in Hall 3 at Gallagher Convention Centre.
Please register online for free attendance to the Modern Marketing Expo, taking place 8-10 September, 9am-5pm at Gallagher Convention Centre. The event is co-located with: Sign Africa, FESPA Africa, Africa Print and Graphics, Print and Sign expos.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
