The 2020 Assegai Integrated Marketing Awards were held on 26 November at The Venue in Melrose Arch. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.
CEO of DMASA David Dickens said, ‘The Assegais ask for more than mere creativity. Our clients demand returns and our members must figure out how to reach for the stars while being rooted in the rands and cents of the bottom line.’
Special awards went to:
- Agency of the year: Triple Eight.
- Direct marketer of the year: Triple Eight.
- Young direct marketer of the year: Nicole Glover, social media manager at Penquin.
- SME of the Year: Joren Communications.
- Agency credentials: Boomtown, Conversation Lab and FoxP2.
- Newcomer of the Year: Penquin.
- Nkosi Award: Joe Public United.
- Zinthatu Award: Riverbed.
| Media | |||
| Award | Agency name | Category | Entry |
| Leader | The Riverbed | 3D | Phuza Nathi Sippy Cup 3D |
| Gold | Joe Public United | Direct Mail: Addressed and Unaddressed Campaigns | The Great Stigma Clearance – Jet Edcon |
| Leader | Boomtown | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Don’t be chicken check them |
| Leader | Fox P2 | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Cash Back Case |
| Silver | Promise | Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Castle Lite: Cold Tracker |
| Leader | 10th Street Media | Email Marketing | Discovery 947 Ride Joburg |
| Gold | Joe Public United | Experiential Media | A Few Minutes is Worth a Lifetime SANBS |
| Bronze | Simunye Media | Face to Face Activations / Field Marketing | Gillette Ethnic Barbershop Network |
| Leader | Levergy | Face to Face Activations / Field Marketing | Heineken #TeamHeineken Rugby World Cup Experience |
| Leader | Triple Eight | Face to Face Activations / Field Marketing | Rajah Our Perfect Wishlist |
| Bronze | Mobitainment, Carat & 13th Floor | Mobile Marketing | Nivea #TakeExtraCare |
| Bronze | Promise | Mobile Marketing | Castle Lite: The $3 000 000 Call |
| Gold | Clockwork | Mobile Marketing | Microsoft Control your discount |
| Bronze | Triple Eight | Mobile Targeted SMS, MMS | Nestle Nespray Maths Challenge |
| Bronze | Mark1, Partner in the DUKE Group | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Break the Traditional Tradition |
| Leader | BrandTruth/DGTL | Online Campaigns: banners, micro sites, remarketing and other online campaigns | DSTV Update your Status |
| Leader | Promise | Online Campaigns: banners, micro sites, remarketing and other online campaigns | RMB: A Story Of Courage |
| Leader | Rogerwilco | Online Campaigns: banners, micro sites, remarketing and other online campaigns | NGD Test and learn |
| Gold | Promise | Online Campaigns: banners, micro sites, remarketing and other online campaigns | Castle Lite: The $3 000 000 Call |
| Leader | Flume Digital | Search Marketing: SEO and PPC | Together Nedbank |
| Leader | Rogerwilco | Search Marketing: SEO and PPC | TCS Search Campaign |
| Leader | Ruby Digital | Search Marketing: SEO and PPC | SoundX Turning Up the Search |
| Leader | Ruby Digital | Search Marketing: SEO and PPC | Vadas |
| Leader | Sauce Advertising | Search Marketing: SEO and PPC | Kerbside Delivery |
| Leader | Conversation LAB | Search Marketing: SEO and PPC | Bloom Health |
| Silver | The Media Shop | Search Marketing: SEO and PPC | DStv Compact: Search Gomora |
| Bronze | BrandTruth/DGTL | Social Media (Social Media Platforms) | DSTV Update your Status |
| Bronze | Clockwork | Social Media (Social Media Platforms) | Microsoft Visit Xbox |
| Bronze | Clockwork | Social Media (Social Media Platforms) | NetFlix Blood and Water |
| Bronze | Hoola Modern Agency | Social Media (Social Media Platforms) | Tekkie Town Walk Your Way |
| Bronze | Joe Public United | Social Media (Social Media Platforms) | Maggi Noodle Day |
| Bronze | Conversation LAB | Social Media (Social Media Platforms) | Bloom Health |
| Bronze | The Hardy Boys | Social Media (Social Media Platforms) | Aromat Miss Universe |
| Leader | Brave Group | Social Media (Social Media Platforms) | Jose Cuervo |
| Leader | Brave Group | Social Media (Social Media Platforms) | Glenfiddich |
| Leader | Joe Public United | Social Media (Social Media Platforms) | Jet Heritage Day #JetSwank |
| Leader | Joe Public United | Social Media (Social Media Platforms) | Kit Kat – Take a break and celebrate your city |
| Leader | Promise | Social Media (Social Media Platforms) | Castle Lite: The $3 000 000 Call |
| Leader | Rogerwilco | Social Media (Social Media Platforms) | AUL Covid-19 Heroes |
| Leader | Salt & Candy | Social Media (Social Media Platforms) | One Million Customers in 12 weeks |
| Leader | Sauce Advertising | Social Media (Social Media Platforms) | Shoot your shot |
| Leader | Social CREACHAs | Social Media (Social Media Platforms) | WesBank’s Car People |
| Leader | The 13th Floor | Social Media (Social Media Platforms) | Coo-ee “Sounds of Summer” |
| Leader | The 13th Floor and CARAT | Social Media (Social Media Platforms) | Nivea Men Challenge for Charity |
| Leader | The et al Group | Social Media (Social Media Platforms) | The 3rd Avbob Poetry Gala |
| Leader | The Media Shop | Social Media (Social Media Platforms) | Debonairs Pizza – Headlessman |
| Leader | The Media Shop | Social Media (Social Media Platforms) | Fishaways – Freshercise (Flatten your curve) |
| Leader | The Media Shop | Social Media (Social Media Platforms) | Multichoice DSTV Compact 10 years |
| Silver | Playmakers | Social Media (Social Media Platforms) | #KFCProposal |
| Silver | The Riverbed | Social Media (Social Media Platforms) | Aware.org Underage Drinking Campaign |
| Silver | Wunderman Thompson | Social Media (Social Media Platforms) | Vodacom Datawyze |
| Silver | Wunderman Thompson | Social Media (Social Media Platforms) | Vodacom Gig Game |
| Gold | Joe Public United | Social Media (Social Media Platforms) | Retweets into Rands Nedbank |
| Gold | The Hardy Boys | Social Media (Social Media Platforms) | Share your mess |
| Leader | O’Keeffe & Swartz | Telemarketing: Outbound | Integrated Funeral Policy |
| Leader | O’Keeffe & Swartz | Telemarketing: Outbound | Upgrade to Funeral Plan Base |
| Bronze | Promise | Websites | RMB: A Story Of Courage |
| Bronze | The Riverbed | Websites | Barloworld Khula Sizwe |
| Leader | Conversation LAB | Websites | Bloom Health |
| Leader | Ruby Digital | Websites | Support Business |
| Multichannel/Country Awards | |||
| Leader | Triple Eight | Best Direct Marketing Cross Border Campaign | Durex Get The Feels |
| Gold | Promise | Best Direct Marketing Cross Border Campaign | Castle Lite: Cold Tracker |
| Bronze | Levergy | Integrated Direct Marketing Campaign with under R500 000 budget | Nedbank CWG: In Wine There Is A Story |
| Bronze | Promise | Integrated Direct Marketing Campaigns | RMB: A Story Of Courage |
| Bronze | The Riverbed | Integrated Direct Marketing Campaigns | Aware.org Underage Drinking Campaign |
| Leader | Levergy | Integrated Direct Marketing Campaigns | Energade Fuelling South African Heroics |
| Leader | Retail Engage | Integrated Direct Marketing Campaigns | Bonsella |
| Leader | Conversation LAB | Integrated Direct Marketing Campaigns | Bloom Health |
| Leader | The et al Group | Integrated Direct Marketing Campaigns | The 3rd Avbob Poetry Gala |
| Leader | The Riverbed | Integrated Direct Marketing Campaigns | Barloworld Khula Sizwe |
| Silver | Levergy | Integrated Direct Marketing Campaigns | Team Heineken |
| Gold | Joe Public United | Integrated Direct Marketing Campaigns | Everybody’s talking about Easy bucks Chicken Licken |
| Gold | Joe Public United | Integrated Direct Marketing Campaigns | Sign the Smile – Amnesty |
| Gold | Mark1, Partner in the DUKE Group | Integrated Direct Marketing Campaigns | Heart and Stroke Foundation – Anti Vaping |
| Gold | Penquin & Spitfire | Integrated Direct Marketing Campaigns | Suzuki Auto South Africa – Ertiga |
| Gold | Triple Eight | Integrated Direct Marketing Campaigns | Nestle Nespray Maths Challenge |
| Relationship Marketing Awards | |||
| Bronze | Retail Engage | CRM Programmes | Bonsella |
| Silver | Mobitainment, BabyYumYum & Shandon Business | CRM Programmes | MyMomentum BabyYumYum Maternity Programme |
| Gold | Mobitainment, Carat & 13th Floor | CRM Programmes | Nivea #TakeExtraCare |
| Leader | Clockwork | Database and Analytics Innovation | Microsoft Control your discount |
| Leader | Mobitainment, BabyYumYum & Shandon Business | Database and Analytics Innovation | MyMomentum BabyYumYum Maternity Programme |
| Leader | Clockwork | Loyalty Programmes | Standard Bank Ucount |
| Craft Awards | |||
| Bronze | Boomtown | Art Direction | The Silent Killer – Hypertension Awareness |
| Bronze | Joe Public United | Art Direction | 30 Days of Self-care |
| Bronze | Levergy | Art Direction | New Balance SA: Runs In The Family |
| Leader | Penquin | Art Direction | Suzuki S-Presso |
| Gold | Joe Public United | Art Direction | The Great Stigma Clearance – Jet Edcon |
| Leader | Mobitainment, BabyYumYum & Shandon Business | Branded Content | MyMomentum BabyYumYum Maternity Programme |
| Leader | PHD | Branded Content | Flora Stay Home Stay Healthy |
| Leader | The Media Shop | Branded Content | South African Tourism |
| Silver | Promise | Branded Content | RMB: A Story Of Courage |
| Silver | The Riverbed | Branded Content | Nedbank Money Secrets |
| Gold | John Brown Media | Branded Content | Fresh Campaign for Pick & Pay |
| Bronze | Levergy | Innovative Solutions | Heineken #TeamHeineken Rugby World Cup Experience |
| Leader | Boomtown | Innovative Solutions | The Silent Killer – Hypertension Awareness |
| Leader | Clockwork | Innovative Solutions | NetFlix Blood and Water |
| Leader | Flume Digital | Innovative Solutions | MFC Digital Launch |
| Leader | OnePointFour | Innovative Solutions | WesBank Site Redevelopment |
| Leader | The et al Group | Innovative Solutions | The 3rd Avbob Poetry Gala |
| Leader | The Riverbed | Innovative Solutions | Aware.org Underage Drinking Campaign |
| Leader | Wunderman Thompson | Innovative Solutions | Vodacom Gig Game |
| Silver | Clockwork | Innovative Solutions | Hyundi Don’t cross your T’s |
| Silver | Clockwork | Innovative Solutions | Microsoft Control your discount |
| Silver | Clockwork | Innovative Solutions | Microsoft Visit Xbox |
| Gold | Joe Public United | Innovative Solutions | A Few Minutes is Worth a Lifetime SANBS |
| Bronze | Triple Eight | Most Effective Use of Content | Nestle Nespray MathBot |
| Leader | Clockwork | Most Effective Use of Content | NetFlix Blood and Water |
| Leader | Hoola Modern Agency | Most Effective Use of Content | Tekkie Town Walk Your Way |
| Leader | John Brown Media | Most Effective Use of Content | Capitec Move Campaign |
| Leader | Mobitainment, Talent Brand, TTRO & Blue Magnet | Most Effective Use of Content | Real Hero’s Connect |
| Leader | Wunderman Thompson | Most Effective Use of Content | Vodacom Datawyze |
| Silver | Joe Public United | Most Effective Use of Content | Everybody’s talking about Easy bucks Chicken Licken |
| Silver | Promise | Most Effective Use of Content | RMB: A Story Of Courage |
| Gold | 10th Street Media | Most Effective Use of Content | Discovery 947 Ride Joburg |
| Gold | Promise | Most Effective Use of Content | Castle Lite: The $3 000 000 Call |
| Leader | Triple Eight | Use of New Technologies | Nestle Nespray MathBot |
| Gold | 10th Street Media | Use of New Technologies | Discovery 947 Ride Joburg |
| Gold | Carat SA & Kenya | Use of New Technologies | Guinness Goal Challenge |
| Gold | Promise | Use of New Technologies | Castle Lite: Cold Tracker |
| Silver | Clockwork | UX, Interface and Navigation Design | Microsoft Visit Xbox |
| Special Direct Awards | |||
| Leader | Sauce Advertising | Non Profit Direct Marketing Campaign | Dreams cant be locked down |
| Silver | Mark1, Partner in the DUKE Group | Non Profit Direct Marketing Campaign | Heart and Stroke Foundation – Anti Vaping |
| Silver | Ogilvy | Non Profit Direct Marketing Campaign | The Rape Page |
| Gold | The Riverbed | Non Profit Direct Marketing Campaign | Aware.org Underage Drinking Campaign |
| Leader | Triple Eight | Public Benefit Direct Marketing Campaign | Dettol Protects the Frontline |
| Individual And Company Awards | |||
| Leader | Boomtown | Agency Credentials | Boomtown |
| Leader | Conversation LAB | Agency Credentials | The Conversation Lab |
| Gold | Fox P2 | Agency Credentials | FoxP2 |
| Silver | Triple Eight | Agency of the Year | Triple Eight |
| Bronze | Triple Eight | Direct Marketer of the Year | Triple Eight |
| Gold | Penquin | New Comer Award | Penquin |
| Gold | Joe Public United | Nkosi Award | Joe Public United |
| Leader | Joren Communications | SME of the year | Joren Communications |
| Gold | Penquin | Young Direct Marketer of the Year | Nicole Glover – Penquin |
| Gold | The Riverbed | Zinthatu Award | The Riverbed |
