Algorithm Agency’s Director of Growth and Development, Jamie-Leigh Barnett, has been selected to serve as a judge for the prestigious 2025 New Generation Awards. With more than ten years of experience in performance marketing, Barnett has been instrumental in shaping the growth of Algorithm Agency.
Barnett has supported the agency’s distinctive ‘Extreme Partnership’ approach, a concept defined by Graeme Stiles, the CEO and founder, establishing performance frameworks across SEO, Paid Media, CRO, and Analytics that enable scalable success for both local and international brands.
Celebrating its 13th year, the New Generation Awards spotlight the most creative and effective uses of social and digital media in South Africa. The programme honours brands and agencies that push the boundaries of digital innovation through data-driven strategies and tech-enabled storytelling. Modern Marketing is a proud media partner of the awards. Entries for the 2025 New Generation Awards are now open, with the event set to take place in September.
Stephen Paxton, founder of the New Generation Awards, commented: ‘We’re thrilled to welcome Barnett to our 2025 judging panel. Her deep knowledge of digital strategy and her ability to harness technology to solve complex marketing challenges will be a major asset. We encourage all entrants to put forward their most innovative work to impress this year’s esteemed judges.’
In addition to Barnett’s appointment, Algorithm is proud to come on board as a Bronze sponsor for the 2025 awards, reflecting the agency’s ongoing investment in digital excellence and emerging talent.
Barnett shared her excitement: ‘It’s a privilege to be part of this year’s judging panel. I’m inspired by the ingenuity in our industry and look forward to recognising campaigns that truly move the needle. At Algorithm, we champion Extreme Partnership and measurable, insight-led marketing — principles that perfectly align with the vision of the New Generation Awards.’
ALGORITHM AGENCY
www.algorithm.agency
NEW GENERATION AWARDS
www.newgenawards.co.za
