Airport Ads, a division of Provantage Media Group (PMG), marked the next step of its journey into the future with a strategic rebrand and refreshment of its corporate identity.
Launched in May 2012, Airport Ads has been the go-to media expert in the airports’ environment in Africa. The vision has shown sustained and exponential growth in this space, with a predominant share of advertising space in the South African market, and it is currently extending its footprint across Africa and the Middle East.
The brand’s new logo draws on elements of aircraft design, while the colour palette of gold, black and white emphasises understated elegance, which will resonate with upper LSM consumers and brands looking for a strategic media partner. An emphasis on minimalism underscores the stylish confidence of a globally relevant market leader.
Mzi Deliwe, Deputy CEO PMG and head of Airport Ads said, ‘With vast industry knowledge and a keen understanding of the market, we are already the most trusted brand at airports in South Africa and further afield. This brand rejuvenation emphasises both exclusivity and attention to detail – it speaks to our ability to offer unlimited opportunities to brands of distinction, through both impressive inventory and exceptional service. It also contributes to additional sophistication and global reach.’
The brand’s strategic intent introduces a tagline of ‘Limitless Solutions’ aligned with travel but also with vision and the need to exceed client expectations. Deliwe believes the new branding will change the image and status of Airport Ads in the market, positioning it even more securely as a knowledgeable co-pilot for discerning clients.
‘We want to emphasise quality, service and professionalism above all else. As award-winning pioneers, we are well equipped to offer the best guidance as well as a sense of immediacy, responsiveness and ownership to our valued clients in the airports environment,’ he concluded.