Johannesburg’s Lanseria International Airport (Lanseria) is on an upward trajectory. Passenger movements reached 135,732 in July last year alone, up 5% on the previous month, with steady growth projected as infrastructure expands, making it a location where brands can secure visibility in an uncluttered, premium environment.
Its catchment is already one of the most valuable in the country, from business executives from Sandton and Bryanston, upwardly mobile families from Gauteng’s north, and increasingly, premium leisure travellers planning getaways.
Unlike sprawling mega-hubs, Lanseria offers a contained footprint where advertising formats are impossible to miss. Airport Ads, the sole media partner at Lanseria, brands can secure visibility in an uncluttered, premium environment that is growing in both passenger volume and profile.
The Passenger Journey
Mzukisi Deliwe, head of Airport Ads, said this is the moment for brands to establish themselves at Lanseria.
‘As traffic grows, the brands that secure space now will enjoy first-mover advantage in a high-demand, tightly controlled environment. With exclusivity, there is no clutter, only targeted, impactful visibility.’
The media offering is built around the passenger journey. Digital billboards deliver instant impact at arrivals and departures; large-format billboards dominate key areas with high dwell time, ensuring standout moments of brand recall; and Airport.TV, broadcasting news, weather, sports and travel tips, creates a rhythm of repeated engagement across waiting areas, lounges and gates.
Deliwe explained, ‘Passengers don’t just see a brand once. They encounter it multiple times along their journey. That continuity builds recognition and intent and because we can measure impressions, dwell time and frequency, CMOs know exactly what value their campaigns deliver.’
Travel Rebound
Global travel is surging. The International Air Transport Association (IATA) reports that worldwide traffic has already exceeded pre-pandemic levels, growing more than 4% year-on-year.
In South Africa, ACSA recorded an 11% increase in July 2025, with international volumes up 14%.
Lanseria mirrors this rebound while carving out a unique growth path. Massive investments, from a R250 million multi-storey parkade to the coming Taxiway Alpha, enabling larger jets, are transforming its infrastructure and extending its reach.
The planned Lanseria Smart City will amplify demand further with housing, hotels, retail and commercial precincts feeding into the airport ecosystem.
Evolution Of Airport Advertising
Airport advertising has evolved beyond broad visibility. With advanced audience tools, campaigns at Lanseria can now be tracked in detail: reach, frequency and dwell time are all measurable, providing the kind of accountability marketers expect from digital platforms.
‘Airports are structured to create natural windows of attention. Queuing, waiting at gates, and collecting baggage, these pauses are powerful touchpoints. At Lanseria, we’ve designed the estate to capitalise on every one of them,’ explained Deliwe.
AIRPORT ADS
https://airport-ads.com
