Unique in the creative industry awards space, the Financial Mail AdFocus Awards reward agencies and how they are run, from their people to their systems and clients. Winning an AdFocus Award means that agency is the best within its category for the awards period. Halo Advertising was crowned agency of the year. In addition, the agency also walked away with the Small Advertising Agency of the Year award at the celebratory awards event held at The Empire conference venue in Johannesburg.
Dean Oelschig, managing partner and founder of Halo, summed up what this win means for the agency: ‘Every now and then, David gets to beat Goliath!’
He continued: ‘Wow, what a wild night for Halo being recognised as the FM AdFocus Awards Small Agency of the Year and being crowned the overall winner as the Agency of the Year for 2024. What a crazy year, and the ultimate culmination of the 13 years of hard work that have gone before it.’
‘These amazing awards are for everyone who has been a part of the ride since 2010 and who shared the unwavering belief in building a place to house the best talent in the industry, fantastic clients and world class creative outputs. I would like to thank all our clients who have entrusted their brands to us, and our partners – this is as much yours as it is ours.’
Other Award Winners Included:
Medium Agency Of The Year: The Odd Number.
Large Agency Of The Year: Joe Public.
PR Agency Of The Year: Magna Carta.
Specialised Agency Of The Year: Levergy.
Media Agency Of The Year: The MediaShop.
Partnership Of The Year (Sponsored By IAS): Ogilvy South Africa and KFC.
Transformation Award: Joe Public.
Group Of The Year: Ogilvy South Africa.
Shapeshifter Of The Year: Neil Schreuder.
Industry Leader Of The Year: Khensani Nobanda.
Lifetime Achiever: Kevan Aspoas.
‘These accolades are more than just awards – they represent the hard work, innovation, and collaboration that define Joe Public. It’s not just about winning, it’s about creating work that makes a real impact in the industry and drives meaningful change in our sector. We’re grateful for the opportunity to keep delivering growth through creativity with our people, clients, and partners,’ commented Mpume Ngobese, Co-managing Director at Joe Public.
Joe Public’s Chief Creative Officer, Xolisa Dyeshana commented, ‘This recognition is a testament to our ongoing commitment to transformation and growth. We take immense pride in the achievements of our talented people, trusting clients, and supportive partners who help drive our business forward. Every member of the Joe Public team plays an integral role in our winning formula, and it is their collective effort that has led to this remarkable achievement.’
ADFOCUS AWARDS
http://www.adfocus.co.za
