Accenture Song has been named Red Dot: Agency of the Year 2025. Red Dot recognises Accenture Song’s outstanding ability to combine creativity, technology and strategy in shaping brands and experiences worldwide.
‘I’d describe the mindset of Accenture Song as ‘limitless and connected’,’ said Nick Law, global creative strategy and experience lead at Accenture Song. ‘We’re a business with many practices, capabilities and different versions of creativity. Our superpower is how we connect all of those things. Our edge lies in human-first design, platform-agnostic delivery and global scale – enabling clients across industries such as consumer goods, retail, automotive and financial services to create high-value, seamless customer experiences. Song brings together deep expertise in design, commerce, marketing and technology to harmonise brand, business and experience in ways that drive loyalty, adoption and joy.’
Innovation, research and sustainability are also firmly embedded in the agency’s operations, reflecting its commitment to responsible design based on sound insights and data. Artificial intelligence is seen as a transformative opportunity: ‘Automating the ‘how’ of creativity frees human teams to focus on the ‘why’ and ‘what’, where human insight, taste and ambition remain essential,’ added Law.
‘Accenture Song exemplifies a new generation of agencies. By combining creativity, technology and strategic thinking, the agency has been setting benchmarks in the Red Dot Design Award for many years. Its projects impress with their diversity, innovative strength and relevance – making brands visible while also reflecting societal developments. With the title ‘Red Dot: Agency of the Year 2025’, we honour this consistent excellence and the courage to use design as a driving force for both business and culture. Congratulations to the entire team at Accenture Song,’ said Professor Dr. Peter Zec, founder and CEO of Red Dot.
ACCENTURE SONG
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