LATEST NEWS
The Battle For Brand Relevance
Matthew Nkala, digital director at The Catalyst Africa writes that Adidas' decision to keep football at the centre of its campaign may offer valuable...
The Rapid Rise Of The Micro-Drama Economy
Buka Africa's first locally produced micro-drama series After the Bell generated more than 2.3 million views on Buka Africa’s TikTok channel, with followers growing...
PR Is About Earning The Right To Be Part Of Conversations
The recently celebrated World PR Day is more than an industry milestone. It honours the professionals who use communication to strengthen communities, influence change,...
Public Relations Bodies Across Africa Declare Collective Commitment To Best Practice
On World PR Day 2026, a coalition of Africa's leading professional communication associations, institutes, and bodies (spanning the continent and supported by key international...
Technology Should Enhance Creativity, Not Flatten It
From A/B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry has prioritised the dashboard over the drawing board....
Reputation Is One Asset Every Business Can Build
Advertising rents attention. Public relations buys the building. So says Madelain Roscher, CEO of PR Worx. Marketing budgets have long been dominated by advertising...
How AI Makes The Role Of The Researcher More Important
According to Claire Denham-Dyson, Head of Anthropology for Demographica, AI won't replace qualitative researchers, but will make them more powerful. For years, qualitative research...
WARC Releases Insights Report With Focus On YouTube
WARC Media’s latest Platform Insights report examines YouTube's ad revenue trajectory and competitive position, how and where audiences are consuming content, and what the...
