LATEST NEWS
Effie Announces 2025 Global Effie Index
Effie Worldwide has released the 2025 Effie Index®, the definitive global ranking of marketing effectiveness. This year’s rankings reflect a marketing landscape where effectiveness...
The World Cup Could Be A Powerful Brand-Building Moment For Africa
Matongo Matamwandi, the President of African Marketing Confederation, says Africa is fielding a record 10 teams and some of football’s most recognisable stars on...
Advertisers Should Think Beyond The Broadcast For Greater Audience Engagement
The 2026 FIFA World Cup will attract billions of viewers, but the biggest opportunity for brands may lie with the multi-screen fans consuming more...
Comrades Marathon’s YouTube Broadcast Could Change The Future Of Sports Broadcasting
Kelvin Watt, Chairperson of Nielsen Sports SA, says for the first time, he watched Comrades the way the rest of the world will increasingly...
CA&S Group Acquires Strategic Shareholding In TDMC
CA&S Group ('CA&S' or 'the Group') announced the acquisition of a strategic 30% shareholding in The Digital Media Collective ('TDMC'). The investment forms part...
Creating Cultures That Keep Moving When Conditions Are Tough
Under the 2026 theme Shift Happens™, Conn Bertish's talk, Happy, Purposeful Businesses Are Harder to Kill, looks at a shift every business leader can...
Marketing Needs Empathy And Empathy Needs Humans
Nicky Turnbull, Strategy Director at VML South Africa, says B2B marketing has a new problem. For once, it is not technological, it is all...
Building Genuine Strategic Partnerships With Agencies Drives Superior Business Outcomes
Many brands spend months searching for the right agency, only to spend years treating them like suppliers. As businesses face mounting pressure to move...
