8909 has appointed Nigel Matthews as Executive Creative Director. Matthews is a graduate from the Red & Yellow Creative Business School and has extensive experience (and awards) under his belt, having worked with a multitude of agencies and brands over a career spanning 17 years.
He has followed the journey of 8909 for quite some time and has previously worked with Ciaran Mckivergan, founder and MD of 8909, and is looking forward to the journey ahead with the agency.
Matthews’ role will entail delivering impactful creative work based off of data and insights, creating an environment where creativity can thrive, and mentoring the next generation of creatives at 8909.
‘For as long as I’ve known 8909, I’ve been impressed by their growth, their approach and utilisation of data, as well as the great work they have produced over the last few years. I’m really excited to contribute toward solving clients’ business problems through ground-breaking creative work with an incredible team, and know that this is only the beginning of more great things to come,’ said Matthews.
Mckivergan is equally thrilled to have someone of Matthews’ calibre leading the creative team at 8909. ‘As a globally awarded creative and Loeries judge, Matthews has an unwavering eye for creative excellence and results-driven work, and is passionate about the journey in getting to said creative excellence. Not only is he a force to be reckoned with in the creative space, but he is an exceptional leader who leads from the front and finds fulfilment in seeing creatives in his team grow,’ Mckivergan added.
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