The Loeries wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region. Modern Marketing is a proud media partner of The Loeries.
Creative Week, which started on Monday 2 October with the jury panels judging the over 2100 entries this year, included a range of activities across the city from the Mayor’s brunch to Masterclasses and an International Seminar of Creativity.
This year 18% of entries were from outside South Africa. Overall, 619 brands were represented by 219 agencies from 18 countries across Africa and the Middle East.
The Loeries award creative excellence in the advertising and brand communication industry. As the highest accolade in the industry, the Loeries not only celebrates deserving work across the Africa and Middle East region, but also promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
There were many noteworthy awards that were given out to truly remarkable individuals and organisations this year: Chicken Licken took home the Brand of the Year Award with Ogilvy SA being awarded the Agency of the Year Award as well as being named the coveted Regional Agency Group of the Year.
Teboho Mahlatsi, the 52-year-old Shaka Ilembe and Yizo Yizo director and Bomb Shelter Film Productions executive producer who passed away earlier this year due to cancer was inducted into the Loeries Hall of Fame posthumously.
Award Winners:
Effective Creativity: a Gold Loerie goes to Volkswagen South Africa and Ogilvy South Africa for VW Polo’s Game On.
Media Innovation: a Gold Loerie goes to Vodacom and VMLY&R South Africa for the Vodacom Hearing Challenge.
Radio:
For Branded Content Radio and Audio, a Gold Loerie goes to The Riky Rick Foundation and TBWA Hunt Lascaris for Stronger.
For Radio Station Commercials, a Gold Loerie goes to Rand Merchant Bank and Grey Advertising for The 411 on ESG.
For Radio Station Commercials, a Gold Loerie goes to Budget Insurance and The Odd Number for Bad Advice Happens to Good South Africans.
For SA Non-English Radio Station Commercials, a Campaign Gold goes to Chicken Licken and Joe Public for Chicky Licky’s Childish Parents.
Radio Crafts
For The Riky Rick Foundation’s Stronger, a Craft Gold for Use of Technology goes to TBWA\ Hunt Lascaris.
For Babyshop’s Frequencies of Peace, a Craft Gold for Music goes to Ghaliaa Chaker.
For A Million Girls Foundation and Boomtown’s Tiny Truths, a Campaign Craft Gold for SA Non-English Writing goes to Thule Ngcese and Sinethemba Masiku.
For Budget Insurance’s Bad Advice Happens to Good South Africans, a Campaign Craft Gold for Writing goes to Neema Nouse.
Film
For Music Videos, a Gold Loerie goes to The Star Film Company and Disturbed for Bad Man.
For TV and Cinema Commercials above 90 seconds, a Gold Loerie goes to Chicken Licken and Joe Public for Undefeated Since Forever.
For TV and Cinema Commercials above 90 seconds, a Gold Loerie goes to KFC and Ogilvy South Africa for Anything for the Taste.
Film Crafts
For the short film: The Little Match Girl, a Craft Gold for Cinematography goes to Adam Bentel.
For the short film: The Little Match Girl, a Craft Certificate for Performance goes to Farren Lategan.
For the short film: The Little Match Girl, a Craft Certificate for Direction goes to Kim Geldenhuys.
For Chicken Licken’s Big John, Ya’ hunga forever, a Craft Gold for Special Visual Effects goes to Marco Raposa De Barbosa and Byron Tofas.
For KFC’s Anything for the taste, a Craft Gold for Best Use of Licenced Music goes to Ogilvy South Africa.
For KFC’s Anything for the taste, a Craft Gold for Performance goes to Rendani Mufamadi.
For KFC’s Anything for the taste, a Craft Gold for Direction goes to Greg Gray.
For Bad Man’s Disturbed music video, a Craft Gold for Use of Technology goes to Tristan Holmes, The Star Film Company and Chocolate Tribe.
For Bad Man’s Disturbed music video, a Craft Certificate for Direction goes to Tristan Holmes.
Integrated Campaign
For KFC’s Anything for the taste, a Gold Loerie goes to Ogilvy South Africa.
Grand Prix
For Radio Station Commercials, a Grand Prix goes to Budget Insurance and The Odd Number for Bad Advice Happens to Good South Africans.
For TV and Cinema, above 90 seconds, a Grand Prix goes to KFC and Ogilvy South Africa for Anything for the Taste.
For Print Advertising, a Grand Prix was awarded to AnNahar Newspaper and Impact BBDO UAE for Newspapers Inside The Newspaper
For Ambient Media, a Grand Prix was awarded to Volkswagen South Africa and Ogilvy South Africa for The Blind Spot.
For Social Media Campaigns, a Grand Prix was awarded to Heinz and FP7 McCann for HeinzJack.
OOH
For Art Direction, A Craft Gold was awarded to Marc Nicolson for Volkswagen South Africa The Blind Spot.
Student
– From The Animation School, a Gold Loerie was awarded to Arowan Parker.
– From North-West University, a Gold Loerie was awarded to Tamara Kirsten.
– From Red & Yellow Creative School of Business, a Gold Loerie was awarded to Duncan Schröder.
– From Origo Film and AFDA, a Craft Gold was awarded to Leandros Brown. From Red & Yellow Creative School of Business, a Craft Gold was awarded to Amy Cavanagh.
Design
– For Industrial and Product Design, a Gold Loerie was awarded to Heinz and FP7 McCann UAE for Ketch-Up and Down.
– For Package Design, a Gold Loerie was awarded to Inverroche and Grid Worldwide for Inverroche Classic’s Bee & Bee.
– For Publication Design, a Gold Loerie was awarded to Home Centre and Publicis Groupe UAE for Unseen Tears.
Digital
– For Use of AI, a Campaign Gold was awarded to The Riky Rick Foundation and TBWA Hunt Lascaris for Stronger.
– For Social Media Campaigns, a Campaign Gold was awarded to Vodacom and VMLY&R South Africa for Vodacom One’s Vodacom Hearing Challenge.
– For Social Media Campaigns, a Campaign Gold was awarded to Heinz and FP7 McCann for HeinzJack.
Digital Crafts
– For The Riky Rick Foundation’s Stronger, a Craft Gold for Use of Technology was awarded to TBWA Hunt Lascaris Johannesburg.
– A Craft Certificate for Music and Sound Design was awarded to Nick Argyros, Craig Hawkins, Paul Norwood, Richard Staub, Gerrick Jones and David Law.
– For PPS’s Finding the Forgotten Graduate, a Campaign Craft Gold for Writing was awarded to Irene Styger.
2023 Loeries Young Creatives Award
Bernice Puleng Mosala, a copywriter at Joe Public United, was awarded the 2023 Loeries Young Creatives Award, empowered by Woolworths,
Loeries Marketing Leadership and Innovation 2023
Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office, was named recipient of the Loeries Marketing Leadership and Innovation 2023 – the first recipient form the UAE to receive this Award.
The awards were judged by over 170 judges and regional industry leaders including Brad Reilly, CCO, McCann Enterprise, UK, Geet Rathi, Creative Director VP, Area 23, Atlanta, USA, Marco Venturelli, CEO and CCO Publicis Conseil and CCO Publicis, France, Paul Chan, CCO, Cheil, Hong Kong and Shannon Washington, US CCO, R/GA, USA.
THE LOERIES
https://www.loeries.com
