The 2021 Kantar BrandZ Most Valuable South African Brands have been launched. First National Bank is South Africa’s most valuable brand for the second year running with a brand value of $2.7 billion. Vodacom moved up the ranking to No.2 with a brand value of $2.57 billion, while Castle held steady at No.3 with a brand value of $2.52 billion.
Emerging e-commerce giant Takealot is this year’s only new entrant at No.23 with a brand value of $446 million. The rapid adoption of e-commerce during the pandemic saw brands accelerate towards digitisation. Responding quickly and decisively to the pandemic, the fastest rising brand was Discovery at No.7 with a brand value of $1.38 billion, with a 26.6% increase in brand value.
Against a backdrop of global and local crises, South African brands have proven remarkably resilient in 2021 and are well on the road to recovery, reflected in the cumulative value of the 2021 Kantar BrandZ Most Valuable South African Brands ranking, which this year stands at $28.8 billion.
It highlights the power of brand resilience in the face of macroeconomic turbulence and pandemic effects and we are starting to see a reversing of the long-term trend of steep erosion of brand value in South Africa.
The ranking reflects the dynamism and disruption of the current environment, but brand does matter, as South Africans still seek difference and value when times are tough. Download the full report here.
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