The Ask Afrika Icon Brands™ initiative celebrates brands that South Africans are most loyal to. Being the largest benchmark of its kind in South Africa, the survey measures brand loyalty across 194 product categories and nearly 1000 brands, truly setting the industry leaders apart from the rest. These are brands that are distinct because customers build a lasting emotional connection to them.
1Life Insurance has won the 2023/2024 Ask Afrika Icon Brands™ award for the Life Insurance/Savings and Investments Category, for the second consecutive year. 1Life got to celebrate its winning status at the virtual awards ceremony, hosted by Ask Afrika on Monday, 5 February 2024.
‘We are so proud to have won the Ask Afrika Icon Brands™ award yet again and we believe that this stands testament to the fact that we continue to provide products that not only change people’s lives but that meet their unique lifestyle requirements and ever-changing budgets. It also demonstrates our ability to map consumer needs and to truly meet these in dynamic market conditions,’ said Laurence Hillman, CEO at 1Life Insurance.
‘It is an honour for our team to receive such a prestigious award, more so in such a volatile and competitive environment where brand loyalty is very fragile. Being able to show up for our clients each day is what we strive for – be that in new products, claims, or service. To be acknowledged by South Africans as a brand that lives up to this is significant to us,’ added Siphelele Sokhela, Brand Manager at 1Life Insurance.
1LIFE INSURANCE
https://www.1life.co.za
