The One Show is the world’s most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Club for Creativity has announced more than 240 creative leaders from 40 countries who will serve on the global jury for The One Show 2025, including 12 from South Africa.
This year’s jury members from South Africa are:
– Suhana Gordhan, CCO, LoveSong, Cape Town (Radio and Audio, Jury President).
– Brenda Khumalo, founder and managing director, Lobengula Advertising, Johannesburg (Integrated/Experiential and Immersive).
– Pete Little, CCO, Publicis Groupe Africa, Johannesburg (Public Relations).
– Andrew MacKenzie, managing director, Rooftop, Gqeberha (Green Pencil).
– Naledi Manama, independent group head art director, Johannesburg (Moving Image Craft and Production).
– Keith Manning, ECD, TBWA\Hunt Lascaris, Johannesburg (Direct Marketing).
– Neo Mashigo, CCO, The Up Up Group, Johannesburg (Cultural Driver).
– Nkgabiseng Motau, co-founder, CCO, Think Creative Africa, Johannesburg (Fusion Pencil).
– Danni Pinch, ECD, Accenture Song, Cape Town (Gaming).
– Jabulani Sigege, group ECD, Machine_, Cape Town (Music and Sound Craft).
– Sbu Sitole, CCO, The Odd Number, Gauteng (Branded Entertainment).
– Carl Willoughby, CCO, TBWA\Hunt Lascaris, Johannesburg (Creative Use of Data/Creative Use of Technology).
A complete list of all jury members for The One Show 2025 can be viewed here.
Entries to The One Show 2025 can be submitted now, with fees increasing after each deadline period. Early entry deadline is December 13, 2024, with the regular deadline January 31, 2025. The extended deadline is February 14, 2025, and final deadline February 28, 2025.
Finalists will be announced in April 2025, with Gold, Silver and Bronze Pencil and Merit winners announced in May during Creative Week 2025 in New York.
All One Show submissions must now include descriptions of the work background, creative idea, insights and strategy, execution, and results. This information will help judges make more informed decisions and promote thoughtful discussion, as well as enhance the quality of the comprehensive One Show awards archive.
All winning entries are showcased in the archive, and viewable for free for one year. All One Show winners receive a complimentary one-year membership to The One Club, which also includes complete archive access.
Agencies, brands, production companies and individuals responsible for winning work are included in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combine points for winning work in The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
THE ONE SHOW
https://oneshow.org
