Anne Dolinschek, founder and chief strategist at Nfluential, says that the local influencer market is unique and there’s a need to define what is viewed as the different categories of influencers in South Africa. Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than they do in the more established markets when … Continue reading Types of Influencers That Brands Can Use To Achieve Awareness