Saturday, November 17, 2018
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DigitLab Releases Online Personal Branding White Paper

DigiLab Releases Online Personal Branding White Paper

The Online Personal Branding white paper is presented as a valuable resource that’s not just relevant to digital marketers, but anybody trying to make a statement or achieve significant influence in their field. 

Many people are catching on to the value of building a strong personal brand after seeing great brands and celebrities using the internet to grow influence and leverage it to launch successful careers and campaigns.

According to Mike Saunders, DigitLab CEO, ‘Building a personal brand will help set you on a path for personal development, challenge you to improve, collate your thoughts and give you a clear vision of success. A personal brand will help you find focus and will drive your ability to take the steps needed to achieve your goals.’

The Personal Branding Paper covers everything from the introspective to the wildly practical, like how to make good hashtag decisions on social media and which apps make creating content easier than ever before.

DigitLab has presented the game plan on how to succeed in the cluttered world of the internet. Those who follow these guidelines will see their effectiveness, goals and influence grow steadily.

For access to the white paper, click here.

DIGITLAB (+27 10) 003 0200  info@digitlab.co.za digitlab.co.za

Boxer And Mindshare Launch Durban Media Service Offering

Boxer And Mindshare Launch Durban Media Service Offering

As part of its media partnership with Boxer Supermarket, Mindshare’s responsibilities will consist of media planning and buying for the full-service supermarket and empowering the latest digital initiatives part of the *SHOP + service, which attributes location-based marketing to its online media activations.

Zia Namooya, Mindshare CEO, said, ’True and genuine partnership in client-agency relationships is something of a rarity in these challenging times. We hit it off with Mills and his team almost within the week of engagement. His energy is infectious and hard to ignore. To find a client who is also willing to help MS launch its offering with the Durban marketplace is also a winning combination. I cannot wait to welcome our brand further amongst media owners, talent in the area and also other exciting brands to work with.’

Andrew Mills, Boxer Marketing Director said, ‘We wanted to collaborate with a full media service agency that comprehensively understands the competitive retail environment that Boxer operates in, and in our ‘never settle for less than the best’ ethos, it is a natural progression that Mindshare and Boxer would forge such a partnership. This formidable arrow in the Group M quiver is well recognised by us and Boxer has thoroughly enjoyed all of the professional and objective discussions we have had to date. Welcoming Mindshare to Durban perfectly aligns both businesses on a voyage towards unlocking mutually beneficial opportunities.’

MINDSHARE
+27115826400 
namooya@mindshareworld.com
www.mindshareworld.com

Newcastle Municipality Appoints Outsmart As Taxi Rank Branding Partner

Newcastle Municipality Appoints Outsmart As Taxi Rank Branding Partner

The Newcastle Municipality in KwaZulu-Natal appointed 100% black female owned outdoor advertising agency, Outsmart, as its preferred partner in the design, maintenance and operation of taxi rank branding, taxi rank TV and billboards in the municipality’s taxi rank network. 

Joyleen Mahanetsa, Managing Director at Outsmart said, ‘This is another feather in our cap that we are incredibly proud of. The OOH market is extremely competitive, so as a growing player we are humbled to take on this responsibility. We can’t wait to bring value not only to our advertisers but to that community too.’

This follows Outsmart’s successful tender bid to the Newcastle Municipality to exclusively operate in that OOH market. Newcastle is the seat for KZN’s Amajuba District and is the province’s third-largest urban centre.

Outsmart has proven itself a leader in unconventional and innovative OOH media solutions that are targeted at the LSM 4-8 markets. Their work in the tax rank environment is particularly notable, executing pioneering campaigns for their clients, including McDonald’s, MTN and African Bank.

Outsmart manages several mixed media OOH rights in Gauteng, Limpopo, KwaZulu-Natal and the Free State. The company has also executed several campaigns at the country’s major airports.

The company is a member of FEPE International, a global OOH association that seeks to promote and improve the industry on behalf of its members. It is also a member of the Advertising Media Association of South Africa (AMASA).

‘Growing our footprint across South Africa will not only allow us to extend our reach for advertisers, but it is a massive win for small to medium enterprises. It showcases entrepreneurship and how those small companies can deliver superior results. Winning this latest tender affirms that our work ethic and values stand strong; that the work we deliver is carried out with integrity; and that the respect we have in the industry was honestly earned,’ said Mahanetsa.

OUT SMART
+27117813765 
info@o-s.co.za
www.outsmartooh.co.za

Acquia And Elastic Path Offer Content Experience Touchpoints

Acquia And Elastic Path Offer Content Experience Touchpoints

Acquia has partnered with Elastic Path to offer ‘content-rich experiences across touchpoints’ for brands and merchants. Acquia will offer customers its content management system Drupal alongside Elastic Path’s commerce platform.

Michael Sullivan, Acquia CEO said, ‘Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce. Our combined approach provides the ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.’

With the systems, retailers can deliver personalised content to various customer touchpoints such as digital signage, mobile phones and more. The solutions are also scalable.

Key capabilities of a combined Elastic Path-Acquia solution include:
• Flexibility: best of breed and built to fit a brand’s unique business model.
• Personalised: create content-rich, personalised content experiences for all customer touchpoints.
• Unified experiences: present a unified experience of content and commerce for buyers.
• Future proof: headless CMS and commerce architecture enables rapid innovation.
• Enterprise scale: compliance, security, scalability, and governance for enterprise demands.

Rajiv Rohmetra, CEO and co-founder, TA Digital said, ‘Monolithic systems stifle business agility. Single-stack turnkey solutions are purposely built for a web-commerce only paradigm and undermine innovation because of their poor extensibility. With Acquia and Elastic Path, our customers get the best of both worlds, an API-first solution for multichannel digital experience and commerce.’

ACQUIA www.acquia.com

ELASTIC PATH www.elasticpath.com

How To Improve Your Website’s Visibility

Starbright: Four Stages of Making Your Website Search Engine Friendly
Image source: inwayhosting.com.

According to Starbright, when creating your business website, there are a few foundational elements which need to be implemented from the planning and development stages in order to boost its search visibility. The company unpacks each of these elements and what is considered important during these phases to improve your website’s visibility.

Stage 1 – website copywriting

With the help of search engine marketing specialists and keyword research, website copywriters will create content that contains the search phrases that’s relevant to your business. The inclusion of these words shouldn’t be unnatural and should be crafted in a way that creates an excellent user experience.

By combining great copywriting with keyword research, the likelihood of your website appearing in search results above the websites of your competitors improves. As an added benefit, creating the content before your website is designed will give the designer insights on the way the website structure should be planned. This will ensure that navigation will be easy for the user and search engines, which is a ranking factor.

Stage 2 – web design

Experienced website designers will always keep user experience and ease of navigation in mind. One of the most important elements of user experience is the website’s responsiveness, which makes it accessible to visitors accessing the site from their phones or tablets.

Additionally, there should be clear next steps for the user on each of the pages. Next steps enhance user experience and reduces your website bounce rate, which will in turn contribute a great deal to your keywords’ rankings.

Stage 3: website development

Leading website development companies use the latest technologies on both the content management system (website platform) they use to build your website and on the server (from a reliable hosting company). With this, they ensure that they create your website with the use of lightweight code that downloads quickly, a key ranking factor on Google since 2010.

In the website development phase, a quality controller will also check other elements that have a big impact on a positive user experience:
• Font size and colour – that makes the content easy to read
.
• Tap element sizes – which is especially important for mobile users
.
• Page layout – keeping the important content in places of prominence even when the user changes devices between completing a goal.

Stage 4: post-launch optimisation and continued improvement

Once your website has been launched, you should make it easy to find with the help of SEO and digital marketing services. Some website development and digital marketing companies offer a once-off SEO service that helps Google find and index your site for their search results pages. The once-off SEO service will include various technical elements but will focus on adding keywords to the relevant meta-tags to improve Google’s understanding of your website.

Keep in mind that a once-off SEO service won’t be the magic bullet that dominates Google’s results pages, it’s merely the final step in the website development process that gets your business noticed by Google’s bots.

A well-executed digital marketing strategy that includes SEO, content creation, Google Paid Advertising (Google Ads) and Social Media marketing will be the differentiating factor when you’re looking to grow your business.

STARBRIGHT (+27 12) 004 0080 starbright.co.za

OLC Runs #ScreamForFantaZA Campaign

OLC Runs #ScreamForFantaZA Campaign

Offlimit Communications (OLC) and Fanta took over Halloween 2018 in a fun and refreshing way, by giving consumers an opportunity to score a free can of ice-cold Fanta with the #ScreamForFantaZA campaign. 

OLC Experiential brought an innovative vending machine to Montecasino. The task was to stand in front of the Fanta vending machine and scream to score a free Fanta. The machine was equipped with a scream-o-meter that gauged the decibels of the scream. If a person screamed loud enough, the meter filled up and a released a free Fanta.

‘Fanta is a fun youth brand, and when we were tasked with executing a Halloween stunt, we were excited to bring this idea to life. This is what we do, we create nuggets of buzz-worthy stunts that live on way after everyone has gone home and we have packed everything up. It’s about memorable moments that can be captured and shared,’ commented OLC Managing Director, Jerome Cohen.

OFFLIMIT COMMUNICATIONS www.offlimit.co.za

IAB Announces 2019 Bookmark Judges

IAB Announces 2019 Bookmark Judges

The Interactive Advertising Bureau of South Africa (IAB SA) has announced a panel of industry leaders who will judge the 2019 Bookmark Awards. The awards, an IAB SA initiative, recognise and reward digital excellence and empower all members of the digital media and marketing industry to thrive in the digital economy.

Jerry Mpufane, chairman of the M&C Saatchi Abel JHB Group and jury president of the 2019 Bookmark Awards said, ‘I’m excited to be joined by this Bookmarks jury, a group of professionals who bring a diverse point of view to judging the best in digital. Our job is to define what is considered to be the brave and innovative in digital, setting apart what the industry will agree is the benchmark. We are experiencing a great response in the number of entries submitted, and cannot wait to get stuck in.’

‘We have a curated strong, highly-skilled, diverse panel of judges that represent the evolution of the digital industry, and South African audiences. We feel privileged to hear their unique insights on this year’s work,’ said Paula Hulley, CEO of the IAB SA.

This year, the entry criteria and measurement process for the Bookmark Awards was simplified, empowering all those entering to demonstrate what they have achieved to best set them up for success.

Ernst van der Merwe, creative director at Creative Spark and IAB SA Bookmarks Committee lead commented, ‘The Bookmark Awards celebrate the body’s key strategic pillar to ‘build brands digitally’ and the award’s core values of creativity, innovation and excellence. The awards consistently strive to offer a host of practical examples of how marketers, agencies and publishers have executed digital campaigns to deliver a sustainable impact on their business. Bookmarks 2019 is about allowing brands to be brave and giving them the platform and tools to illustrate the business impact of their campaigns.’

The IAB SA is proud of its multi-faceted panel of judges and is excited to see the result of their work in the coming months – specifically regarding business impact and creativity.

The IAB has divided the judging of work into seven jury panels: marketers, builders, publishers, innovation engineers, gamers, performance marketing and special honours.

List of judges

Marketers

• Jury chair: Tseliso Rangaka, executive creative director at Ogilvy.
• Thandeka Mali: lead creative strategist at Showmax.
• Leigh Augustus: CEO and strategist at The Niche Guys.
• Lorraine Landon: head of agencies at Google.
• Camilla Clerke: creative director at Hellocomputer.
• Zia Namooya: CEO at Mindshare Worldwide.
• Samu Makhathini: account director at Kantar MillwardBrown.
• Gareth McPherson: group executive creative director at Publicis Machine.
• Emma Carpenter: creative director at Accenture Interactive.
• Ryan McManus: chief creative officer at VML South Africa.
• Suzanne Myburgh: digital marketing and media head at FNB.
• Priya Thakoor: chief digital officer at Coca-Cola.
• Veli Ngubane: CCO/founder at Avatar.
• Aviv Weil: creative strategist at Facebook.

Builders

• Jury chair: Luke Jedeikin, Co-CEO at Superbalist.
• Hayley Doron-Weil: digital creative director at FCB.
• Rory Jacobs: multimedia creative director at The Niche Guys.
• Phillipa Hickman: tech lead at VML South Africa.
• Audrey Naidoo: head digital marketing at Absa.
• Walter Madzonga: group executive at Independent Media.
• Danielle Mascher: head of development at Digitas Liquorice.
• Agisanang Masekela, creative director at Ogilvy Johannesburg.
• TinaShe Makwande: publisher News24 at 24.com.
• Annette Muller: CEO and founder at Flexy force.
• Riaan Wolmarans: managing editor, digitalat Tiso Blackstar.
• Emma Dicks: co-founder at Code Space.

Publishers

• Jury chair: Izak Minnaar, editor: SABC Digital News at SABC.
• Chris Louw: head of digital content at Caxton.
• Razia van der Schuur: group head: social media at Independent Media.
• Musa Kalenga: chief future officer at Brave Group.
• Terry Levin: creative director at Bizcommunity.
• Uno de Waal: MD at Between 10 and 5.
• Deirdre Ingpen: Head of commercial at 24.com.
• Lebogang Boshomane: Editor Sowetan Live and Sunday World Online at Tiso Blackstar.
• Jocelyne Muhutu-Remy: Strategic media partnerships at Facebook Africa.
• Charlotte Kilbane: Editor in chief at EWN.
• Jacquie Mullany: creative director at VML South Africa.

Innovation Engineers

• Jury chair: Jade Amic, creative director at VML.
• Ahmed Kajee: head of digital marketing and social media at Nedbank.
• Brendan Arries: senior front-end developer at Hellocomputer.
• Gregory King: creative director at Ogilvy.
• Amanda Louw Bester: founder – consultant at Pragmattica.
• Ricky Hendricks: digital marketing manager at Tencent Africa.
• Elizma Nolte: regional marketing manager at Facebook.
• Ernst van der Merwe: executive creative director at Creative Spark.

Performance Marketing

• Jury chair: Clare Trafankowska: Head of digital at Carat.
• Cherise Rogers: Head of Fast at Mindshare.
• Matthew Arnold: Chief engagement officer at VML.
• Parusha Partab: Head of strategy at Nova (formerly Creative Spark).
• Ariel Sumeruk: MD at Conversion Science.
• Farahnaz Thompson: General manager operations TSS at 24.com.
• Tasmin Kingma: Head of media at Hoorah.
• Antonio Petra: Innovation, data, and digital director at FCB.
• Pilira Mwambala: Ad operations director at Mark 1.
• Naledi Mashego: Managing director at Black Cherry Media.
• Bea Strauss: Head of supply at AdJoin Media.
• Naledi Mashego: Managing director at Black Cherry Media.

Gamers

• Jury chair: Candice Goodman, CEO at Mobitainment.
• Graham Talbot: National head of development and technology at Ogilvy.
• Adrien Dawans: Creative technologistat VML South Africa.
• Luane Swart: Head of development at MobiMedia.
• Smilo Gosa: Manager for Ekasi Esports mgo (Multi-gaming organisation) at Ekasies Sports.
• Carmen Murray: Founder at Boo-Yah!.

Special Honours

• Jury chair: Charlene Beukes: GM, 24.com News at 24.com News.
• Alistair Mokoena: Chief executive officer at Ogilvy South Africa.
• Andrew Levy: MD at Umuzi.
• Chris Borain: MD at One Republic.
• Lisa MacLeod: Head of digital at Tiso Blackstar.
• Julia Raphaely: CEO at Associated Media Publishing.
• Ben Schoderer: Digital manager at Yum! Restaurants International, Africa.
• Jarred Cinman: CEO at VML.
• Karabo Songo: Group CEO at Brave Group.
• Wayne Hull: CEO at Accenture Interactive.
• Asha Patel: Head of marketing at Google.
• Paula Hulley: CEO at IAB.
• Kantha Govender: General manager at IAB.

 

THE BOOKMARKS thebookmarks.co.za

JCDecaux Colombia And Baileys Create Milkshakes Through Interactive Bus Shelter

JCDecaux Colombia And Baileys Create Milkshakes Through Interactive Bus Shelter

Baileys partnered with JCDecaux Colombia to create an interactive game at a bus shelter in Bogota. Passers-by were invited to create their dream milkshake with Baileys and a dozen of ingredients on the screen.

JCDECAUX www.jcdecaux.com.co

JCDecaux And McDonald’s Celebrate 50 Years With Digital Signage Party

JCDecaux And McDonald’s Celebrate 50 Years With Digital Signage Party

McDonald’s teamed up with JCDecaux Colombia to deliver a digital signage dance party. JCDecaux deployed an interactive display at Colombia bus shelter in Bogota to celebrate the 50th anniversary of its trademark sandwich: The Big Mac.

The display featured silhouettes of figures in certain dance poses. Customers had to follow the character’s moves closely in order to win a McCoin, which they could then keep or trade for a free Big Mac.

JCDECAUX COLOMBIA www.jcdecaux.com.co

M&C Saatchi Creates Campaign For Spree And Superbalist Merger

M&C Saatchi Runs The Spree Is Now Superbalist Campaign

Spree and Superbalist enlisted M&C Saatchi Abel to create a campaign that communicated the merger between the two brands as well as communicating how Superbalist.com, as the post-merged brand, will provide an even bigger offering.

A cast of diverse influencers was assembled to bring the campaign concept of ‘we’re all fashion’ to life. They comprised tween model, Mekayla Veary; Olympic swimmer, Calvyn Justus; models, Jodie and Justine Petersen; fashion doyenne, Jackie Burger; digital entrepreneur, Yoliswa Mqoco; and actor and filmmaker, Thapelo Mokoena together with his family.

Directed by Dillon Buirski from We Are, the ad, set against Nakhane Touré’s anthemic track, Interloper, allows the viewer to step inside the distinct worlds created for the different cast members, with each echoing who they are as people. At the same time, the core campaign message of ‘More fashion. More choice’ is conveyed via the wardrobes which are unique to each influencer and their own personal style.

Klyne Maharaj, Head of Brand at Superbalist.com, said, ‘With the merger, we now have a combined customer base that is broader and more diverse than ever before and, based on the data we have about them, are confident that the cast we chose is representative of them. In addition, we wanted to highlight that irrespective of your age, gender, cultural context or aesthetic, we are for everyone. At the end of the day, customers shop with us because of our selection of brands, the categories we stock, the wide range of sizes and prices, not to mention the convenience and user-friendliness of the platform itself.’

M&C Saatchi Abel Senior Strategist, Keke Mahlelebe added, ‘We put ourselves in the customer’s shoes and tried to understand what questions they may have about this merger. Change is quite a scary thing, so a key part of the strategy was to focus on the benefits of this merger as opposed to the change itself. Bearing in mind that current Spree shoppers were the ones who would experience the majority of this change, the first thing we had to do was ensure that they understood exactly what is happening. The next piece in the puzzle was looking at Superbalist and Spree shoppers together and getting them excited about the possibility of a whole lot more fashion. The third piece was highlighting the real opportunity of having access to more categories because of the merger.’

Ntobeko Ximba, Creative Group Head at M&C Saatchi Abel stated, ‘We wanted this campaign to be inclusive and to communicate the idea that fashion is not just for a select few, but rather that ‘we’re all fashion’.’

In addition to the main 30-second television commercial, M&C Saatchi Abel created three 15-second stings which speak to specific propositions. The one featuring Calvyn Justus lands the idea that now all the brands shoppers love can be found in one place, while the one with Yoliswa Mqoco and the Petersen sisters highlights that you can shop your favourite looks for less and the stinger starring the Mokoena family shows the broad array of categories available.

M&C SAATCHI ABEL
+27112686388 
alan@mcsaatchiabel.co.za
www.mcsaatchiabel.co.za